I’m in the habit of asking customers what sport they played growing up. It’s not the question that you would expect to hear during a fitting for running shoes. If I hear “soccer” or “ice hockey” or “football,” I usually predict that the person is wearing shoes too small. People who came of age playing…
Read MoreBarry hopped of the treadmill and came over to my office. “Hey, Phil. I’m trying to do more running. I’m really slow. But it’s still hard. I think my form is off.” I had already taken a peek at his running and I said, “Well, Barry, you’re moving as if you’re running, but…
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