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When I seriously started powerlifting, I was influenced by the publications of Pavel Tsatsouline. He persuaded me to lift wearing Chuck Taylor sneakers, because they are flat. For a while, I thought they were the best shoes to lift heavy barbells with. Later in my career, I prioritized Olympic Weightlifting over powerlifting. I learned from…

Tina, a nurse, came in with painful feet. She told me that she wore size 8 ½ shoes. Then she pointed at the shoes that she wanted to buy.   I measured her feet and said, “The bad news is that we don’t have the shoe you want in 8 ½. The good news is…

“Welcome to Run, how may I help you?”   “I’m looking for a comfortable pair of shoes,” she said.   “No problem,” I said, “Do you currently wear running shoes?”   “Yes.”   “Do you like them?”   “Sure, they’re pretty comfortable.”   “Ok, which ones are they?”   “They’re the ones on the wall…

I’m in the habit of asking customers what sport they played growing up. It’s not the question that you would expect to hear during a fitting for running shoes. If I hear “soccer” or “ice hockey” or “football,” I usually predict that the person is wearing shoes too small.  People who came of age playing…

Barry hopped of the treadmill and came over to my office.   “Hey, Phil. I’m trying to do more running. I’m really slow. But it’s still hard. I think my form is off.”   I had already taken a peek at his running and I said, “Well, Barry, you’re moving as if you’re running, but…