I’m in the habit of asking customers what sport they played growing up. It’s not the question that you would expect to hear during a fitting for running shoes. If I hear “soccer” or “ice hockey” or “football,” I usually predict that the person is wearing shoes too small. People who came of age playing…
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Barry hopped of the treadmill and came over to my office. “Hey, Phil. I’m trying to do more running. I’m really slow. But it’s still hard. I think my form is off.” I had already taken a peek at his running and I said, “Well, Barry, you’re moving as if you’re running, but…
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